Privacy Policy

Last Updated: September 7, 2026

Private Fitness, Inc., doing business as Living Fitness (“Living Fitness,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy describes how we collect, use, and protect information when you visit livingfitnessoc.com, submit a form, communicate with us, or use our services.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Telephone number
  • Information submitted through consultation, contact, lead, or inquiry forms
  • Appointment and scheduling information
  • Communications you send to us
  • Information reasonably necessary to provide our fitness, training, Pilates, nutrition coaching, or related services

We may also automatically collect certain technical information when you use our website, such as IP address, browser type, device information, referring pages, and website activity through cookies, analytics, and similar technologies.

How We Use Your Information

We may use your information to:

  • Respond to inquiries and consultation requests
  • Contact you regarding services you have requested
  • Schedule and manage appointments
  • Provide and administer our services
  • Send service-related communications and reminders
  • Send marketing communications when you have consented to receive them
  • Improve our website, services, advertising, and customer experience
  • Maintain business records and comply with applicable legal obligations
  • Protect our business, clients, website, and systems from fraud or misuse

SMS/Text Messaging Privacy

If you provide your mobile telephone number and opt in to receive text messages from Living Fitness, we may send you text messages consistent with the consent you provided.

Depending upon your selections, these may include non-marketing communications regarding inquiries, consultation scheduling, appointments, and requested services and/or marketing communications regarding Living Fitness offers, promotions, discounts, programs, and service updates.

Message frequency may vary. Message and data rates may apply. You may reply STOP at any time to opt out of text messages or HELP for assistance.

Text messaging originator opt-in data and consent will not be shared with any third parties for their marketing or promotional purposes.

We may use service providers that help us operate our text messaging systems and deliver communications on our behalf. Such providers may process information only as necessary to provide those services to us.

Sharing of Personal Information

We may share personal information with trusted service providers that perform services on our behalf, such as website hosting, customer relationship management, scheduling, communications, analytics, payment processing, and other business operations.

We may also disclose information when required by law, to protect our rights or safety, or in connection with a business transaction as permitted by applicable law.

Mobile information and SMS opt-in data and consent are excluded from the foregoing sharing provisions and will not be shared with third parties or affiliates for marketing or promotional purposes.

This particular SMS language matters: Twilio specifically checks privacy policies for an explicit statement that mobile/SMS opt-in information isn’t shared with third parties for marketing.

Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, understand how visitors use it, measure advertising effectiveness, and improve our services. Third-party platforms we use may also collect information according to their own privacy policies.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices

You may unsubscribe from marketing emails by using the unsubscribe link contained in those emails.

You may opt out of SMS messages by replying STOP to a message from us.

You may also contact us regarding questions or requests concerning your personal information.

Children’s Privacy

Our website and general marketing services are not directed toward children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Private Fitness, Inc. dba Living Fitness
Newport Coast, California
Website: livingfitnessoc.com
Email: livingfitnessoc@gmail.com
Phone: 949-731-6744