PRIVACY POLICY

Last Updated: September 10, 2026

Private Fitness, Inc. dba Living Fitness (“Living Fitness,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, protect, and disclose information when you visit our website, submit a form, communicate with us, or use our services.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Telephone/mobile number
  • Mailing address
  • Information you submit through website forms, Meta/Facebook/Instagram lead forms, consultation requests, or other communications
  • Information regarding your fitness goals, service interests, appointments, and inquiries
  • Communications you send to us by email, telephone, SMS, or through our website

We may also automatically collect certain information when you visit our website, including IP address, browser type, device information, referring pages, pages viewed, and website usage information.

How We Use Your Information

We may use information we collect to:

  • Respond to inquiries and consultation requests
  • Schedule and manage consultations, appointments, and services
  • Provide information about Living Fitness programs and services
  • Communicate with customers and prospective customers
  • Send service-related and appointment communications
  • Send marketing communications when you have provided the appropriate consent
  • Operate, maintain, analyze, and improve our website and services
  • Maintain business records and comply with applicable legal obligations
  • Protect against fraud, misuse, or security threats

SMS/Text Messaging

If you provide your mobile telephone number and separately opt in to receive SMS communications from Living Fitness, we will use your mobile number in accordance with the consent you provided.

Depending on your selections, SMS communications may include:

Non-marketing messages: responses to your inquiry, consultation scheduling, appointment information and reminders, and information about services you requested.

Marketing messages: special offers, discounts, promotions, programs, and Living Fitness service updates.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply.

You may reply STOP at any time to opt out of SMS communications. You may reply HELP for assistance.

SMS Opt-In Data and Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate the website, understand website usage, remember preferences, measure website performance, and improve our services.

We may also use analytics and advertising technologies that help us understand how visitors interact with our website and measure the effectiveness of our advertising.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

How We Disclose Information

We may disclose personal information to service providers that perform services on our behalf, such as website hosting, customer relationship management, communications, scheduling, analytics, payment processing, and other business-support functions.

We may also disclose information when required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect the rights, property, safety, or security of Living Fitness, our customers, or others.

SMS opt-in data and consent are subject to the specific non-sharing restrictions stated above and will not be provided to third parties for their marketing or promotional purposes.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business records, and satisfy applicable legal, accounting, or reporting requirements.

Your Choices and Rights

You may request to access, correct, or update certain personal information we maintain about you.

You may unsubscribe from marketing emails using the unsubscribe link contained in those emails.

For SMS communications, reply STOP to opt out. Reply HELP for assistance.

Depending on where you reside, applicable law may provide additional privacy rights regarding your personal information.

Children’s Privacy

Living Fitness’s website and services are intended for adults. We do not knowingly collect personal information online from children under 13 without appropriate authorization.

Our SMS messaging program is intended for individuals 18 years of age or older.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Private Fitness, Inc. dba Living Fitness
21139 Newport Coast Drive
Newport Coast, CA 92657
Phone: 949-731-6744
Email: nicolette@livingfitnessoc.com
Website: https://livingfitnessoc.com/